How can I make a status video online?

Status videos have become increasingly popular on social media platforms like Facebook, Instagram, and Snapchat. They allow users to share short video clips providing life updates, promote causes, advertise products, or just share a fun moment. The great thing about status videos is that they are easy and quick to produce using only a smartphone. In this article, we will walk through everything you need to know to make great status videos to share online.

What is a Status Video?

A status video is a short video, usually less than a minute long, that provides a life update or shares what you are doing at any moment. Status videos gained popularity with the rise of platforms like Snapchat and Instagram stories where users share glimpses into their daily lives. The videos are meant to be casual, spontaneous, and fun.

Status videos are often shot spontaneously with no editing required. They act as video “selfies” giving your followers a peek into your day. You can share videos of your breakfast, your cute pet, an outfit you are wearing, the view from your window, a trip you’re on, or just say hi to your followers. The casual nature and behind-the-scenes feel make them highly engaging.

Why Create Status Videos?

Status videos have become a popular way to engage your social media followers by providing value and entertainment. Here are some of the key benefits of creating status videos for your profiles:

Increase engagement – Video is known to boost engagement over images or text in posts. Status videos give followers something fun and easy to watch.
Build connections – By giving glimpses into your daily life, status videos help you build more authentic connections with your audience.

Share your passion – Short videos let you share your hobbies, causes or business in a casual way.
Promote products or services – You can create status videos to showcase products, services or deals.
Grow your following – Interesting status videos encourage viewers to follow you for more entertaining content.

Drive traffic – You can redirect viewers to your blog, website or online profiles through status videos.

Whether your goal is to engage your existing followers or reach new audiences, status videos are a fun tactic to add to your social media strategy.

Types of Status Videos

You have endless options for the types of videos you can produce. Consider creating status videos that:

Update on your life – Share your mood, what you are up to, personal news etc.
Show your passion – Highlight your interests, hobbies, causes etc.
Feature your business – Share your products/services, daily operations, company news.

Promote offers or deals – Showcase sales, discounts, giveaways, contests etc.
Demonstrate skills – Display your talents, how you create something, tips and tricks.
Take viewers along – Show your commute, vacations, events you attend, restaurants etc.

Behind the scenes – Show the process behind your company, projects, events, and more.
Spread awareness – Share causes and organizations you care about.
Review products – Share thoughts on products, experiences, books, movies etc.

Mix up your status video content to keep it fresh and engaging. Share a combination of professional and personal updates. The casual nature of status videos allows you to get creative with a range of topics!

How to Make Status Videos

The great part about status videos is how quick and easy they are to produce. Here are some tips for creating great status videos:

Use Your Smartphone

You don’t need fancy equipment to make effective status videos. In most cases, your smartphone is all you need. Modern phone cameras can shoot high quality HD video perfect for status updates. Apps like Instagram and Snapchat are designed specifically for smartphone video.

Keep It Short

Status videos are not meant to be long productions. Keep them under a minute long, with 15-30 seconds being the ideal length. Quick videos fit viewing habits on sites like Instagram and Snapchat. With short runtimes, viewers are more likely to watch your entire status video.

Shoot Casually

Status videos are meant to feel raw, casual, and off the cuff. Avoid over-producing them. Speak naturally as if talking to a friend. Feel free to chat into the camera casually sharing your update. The more authentic your video feels, the better.

Go Hands-Free

You want your status videos to feel spontaneous, so go hands-free whenever possible. Set your phone on a tripod, prop it against something or use a phone mount. This allows you to speak more naturally without worrying about the angle.

Show Your Personality

Part of the appeal of status videos is your follower gets to know the “real you” behind your social media brand. Let your personality shine by being natural, humorous, passionate, or whatever traits define you. Feel free to be silly and have fun.

Try Different Angles

Mix up angles and framing to add visual interest. Shoot from straight on, flip the camera for a selfie perspective, use landscape orientation, or showcase different backgrounds. Moving the camera keeps things dynamic.

Edit Quickly (If Needed)

With status videos, extensive editing is not vital. You may need to trim the beginning or end if you go over time. Simple editing apps like iMovie or Splice allow you to make quick edits.

Share Across Platforms

Once your status video is produced, share it across all your social profiles for maximum impact. Post your status updates natively on sites like Instagram and Snapchat. You can also download your clips to share across Facebook, Twitter, TikTok and more. Spread your status video far and wide to engage your full audience!

Status Video Best Practices

Follow these best practices when creating your status videos:

Frame yourself properly – Position yourself so there is space above your head in frame and you are not cut off.

Check your background – Ensure there is nothing distracting behind you and your location is appropriate.
Use natural lighting – Position near a bright window for attractive video quality.
Hold the camera steady – Use a tripod or phone mount for stability and clarity.

Face a light source – Have at least one light source like a lamp or window in front of you, not behind.
Check your audio – Enable external mics on phones when possible and reduce background noise.
Clean your camera lens – Wipe your phone camera to avoid smudges affecting video quality.

Watch your video – Review your clip before posting to check framing, lighting, audio etc.
Have fun! – Relax, be yourself, and don’t stress about perfection.

Following basic best practices elevates your video presence while still retaining that sought-after casual status video feel.

Status Video Ideas

Not sure what to share in your status videos? Here are some fun and engaging status video ideas:

OOTD/fashion – Show off your daily outfit.
Cooking/food – Share meal recipes and food experiences.

Behind the scenes – Show your work process, event setup, office etc..
How-to/tutorials – Share tips and DIY demos.
Pet updates – Show your furry friends being cute.

Workout/wellness – Share health routines and fitness challenges.
Travel adventures – Take viewers along on your trips.
Product showcases – Demo products/services from your business.

Daily moments – Your coffee, walk in the park, drive to work etc..
React to trends – Give your take on viral songs, filters, memes.
Live events – Share conferences, concerts, sports events.

Books/movies – Share reviews and recommendations.

Think about the types of content and moments your audience would find fun or interesting. Play to your unique personality and lifestyle. Consistency is key – the more status videos you share, the more your audience will look forward to your regular updates.

Promote Your Status Videos

Don’t just publish your status videos and hope viewers stumble upon them. Use promotion to maximize the impact:

Link in your bio – Add your status video link or profile handle in your social media bio.
Share across platforms – Post your video natively where possible and also re-share everywhere.
Engage followers – Ask questions, run polls and encourage viewers to interact with your video.

Use relevant hashtags – Research and include popular hashtags to come up in more feeds.
Tag relevant accounts – Mention brands, influencers and accounts related to your content.
Post consistently – Share status videos daily or a few times a week to build an audience.

Promote pre/post launch – Tease the video in advance and remind viewers to watch it.
Run ads – Consider boosting your best status videos to reach new audiences.
Analyze performance – Review metrics on views, shares, comments etc. to optimize approach.

Promoting your status videos is crucial to build a loyal viewership of fans eagerly awaiting your next update!

Benefits of Using Status Video Apps

Dedicated status video apps provide features tailored specifically for short social media videos. Some benefits of using status video apps include:

Designed for short video – From interfaces to filters they are made for status videos.

Editing tools – They provide quick and easy editing options to trim, adjust and enhance.
Content templates – Find templates for trends, holidays, events and more.
Effects and filters – Easily transform visuals with unique effects and filters.

Motifs and stickers – Add fun motifs, emoji and stickers on top of your videos.
Timers and hands-free – Built-in timers and hands-free capture simplify shooting.
Text and drawing – Easily add stylized text captions and handwritten notes.

Music libraries – Get access to huge libraries of soundtracks and effects.
Cross-platform share – They make it easy to share everywhere.

Specialized status video apps can seriously step up your video production value with little effort. Browse app stores to explore your options and find the best fit.

Top 6 Tips for Creating Better Status Videos

Follow these pro tips to instantly improve your status video game:

Shoot horizontally – Horizontal video fits platforms better than vertical.
Film multiple takes – Don’t just film once. Shoot a few options and pick the best cut.

Change up locations – Mix up backgrounds and settings to keep things visually fresh.
Find good lighting – Move near windows or add artificial lighting for clarity.
Use accessories – Try things like sunglasses or hats to change up your look.

Have fun! – Relax and the enjoyment will show through in your videos.

Apply these quick video techniques for higher quality and more engaging status updates your viewers will love.

Common Status Video Mistakes to Avoid

It is easy to make mistakes when casually shooting status videos. Be aware of these common blunders:

Shaky footage – Hold your camera or phone extremely steady. Use a tripod or mount for optimal stability.
Bad lighting – Dark, glaring, and uneven lighting hurts watchability. Seek even, natural lighting pointing toward you.
Distracting background – Messy surroundings divert attention. Choose simple, appropriate backgrounds.

Poor framing – Ensure you are fully in the frame, not cut off on top, bottom or sides.
Bad audio – Reduce background noise. Use external mics when possible.
No energy – Bring upbeat energy and smile to hold viewer attention.

Too long – Anything beyond a minute risks losing audience interest.
Skipping promotion – Don’t expect organic discovery. Use best practices to actively promote your content.

Avoiding common mistakes keeps your status videos looking and sounding as compelling as possible.

Status Video Ideas for Businesses

Status videos are a fun way for brands and businesses to engage their audience. Consider these creative status video ideas:

Product launches – Tease and demo new products.
Sales and promos – Showcase discounts, coupons, sales and more.

Company news – Share office events, milestones, achievements etc.
Employee spotlights – Have team members share quick testimonials or updates.
Office culture – Show team events, desk setups and office lifestyle.

Industry news – Comment on trends and news related to your industry.
Behind the scenes – Show daily operations, production processes etc..
A day in the life – Follow a day in the shoes of various company roles.

User generated content – Repost customer videos showing your product in action.

The inside access status videos provide is great for brands looking to build an authentic connection with customers.

Conclusion

Status videos continue to thrive as a wildly popular format on social media. Their appeal stems from providing raw, real-time updates from your life while being quick and casual to produce. All you need is a smartphone to start shooting. With status videos dominating platforms, now is the time to capitalize on the trend to engage your followers in new ways.

Use the instructions in this article to craft compelling status videos showcasing your passion, interests, business, and more. Take advantage of the latest mobile apps enabling more dynamic video production value. Avoid common mistakes and use best practices for optimal results. Promote your status videos consistently across your social channels. Have fun brainstorming the infinite possibilities of this dynamic, multi-purpose short form video format!

How can I make a status video online?

What is a Status Video?

Why Create Status Videos?

Types of Status Videos